Client: DJ Basbousa
A DC-based Arab DJ, pop culture designer, and community events curator.
DJ Basbousa’s mission is to bring Middle Eastern pop culture from the Middle East to the Arab diaspora, which is starved for safe spaces, & to build communities in Washington, DC, and its vicinity.
What started as the rising female Arab resident DJ in the Adams Morgan neighborhood turned into an Arab & feminist curation for dance parties, events, & culture festivals supporting local Middle Eastern businesses in the American mid-atlantic.
DJ Basbousa has opened for various Arab celebrities in the US, such as Wegz and Bassem Youssef.
She is currently a resident DJ at Adams Morgan's best-rated Middle Eastern bar, has both curated and participated in performances at DC's Kennedy Center, and has fundraised for Arab causes and charities from the diaspora.
This is her brand.
The DJ’s nickname as a child used to be called by her father and was a basic descriptor of her primary objective: to be a DJ of Middle Eastern music.
While “DJ + Name” seems all too played out, DJ Basbousa isn’t a one-trick pony in that the brand continues to champion its curation of Middle Eastern art & culture through its online shop, in addition to dance parties, private events, and culture festivals.
Our DJ has a background in anthropology, which is an excellent explanation of how this project is gaining traction. She continues to explore human behavior and curate those experiences through community, music, art, & design.
wordmark
all-seeing eye logomark
merchandise: "la-a" bomber jacket.
old cairo market, july 2022.
merchandise: 11-ounce enamel mug.
activism: spoken word, open mic.
brand colors
social media marketing: collaborative dance party.
from left to right: opener for headliners Bassem Youssef, Esseily, and Wegz.
social media marketing: collaborative dance party.
typography: cairo, both for header and body copy. the choice was simple: it's robust, dynamic, and it has the range of english and arabic glyphs needed for a bilingual and multicultural audience.
process video: designing the keffiyeh pattern.
merchandise: keffiyeh pattern on tumbler.
desktop view: home page, above-the-fold.
merchandise: shop page
merchandise: fundraiser for unrwa.
social media reel to promote the winter collection.
thank you | شكرًا (shukran)
