Client:
Residential home cleaning service with humble suburban beginnings is now expanding into metropolitan markets.
chica shine is a brand that began in 2018 in the Virginia Commonwealth with a cleaning maid who gathered a small collection of wealthy business executives as clients.
A few short years later, her team has grown and is looking to expand beyond the 757 area code.
But before that, the client wanted to "rebrand" (though she didn't have much of the visual brand assets) and look the part she already felt.
Her primary audience is professional millennial women in the busy business districts of Richmond, NoVa, Washington, DC, and Southern Maryland.
Her brand must exude sensuality, cleanliness, and type-a punctuality. All the while, having a discreet attitude when addressing the public.
She basically has no social media and her business is successfully 99.9% word-of-mouth.
chica shine is a quiet luxury you can't just buy.
"It won't kill you to clean, but why risk it?"
favicon | avatar
Typography, headers: DM Serif Display
Typography, body: Sen
landing page: content appears blurry due to dynamic typography that enhances the experience. Ending at the bottom with a robust request quote form as a call-to-action.
brochure print collateral.
brand colors and an adaptive logo.
Visit chicashine.com for the full web experience.
