Branding Immibrand

Project:

Latino pop art prints for Hispanic places of business.

Immibrand is an idea that began in late 2016, shortly after former President Trump disparaged immigrants, specifically Mexicans, documented or otherwise.

Though it hasn’t been until 2023 that this brand began to shift from a reactionary idea to a proactive campaign that stands against oppressive social policies and resists through its creative Latino pop art anecdotes via social commentary, meme culture, art + illustration.

The Name:

Immibrand couldn’t have benefited more from brand strategy, as its focal topic is about identity & its politics.

The word-mark execution was simple: reduce visual information without losing readability or understanding. It was an exercise of back-to-basics gestalt design theory.

While the project has been consistent, its deliverable have fluctuated. Originally intended on selling essential apparel, such as tees, jackets, and hoodies... it found a more resonating response through portrait illustration of latin icons.

With a print-on-demand model, Immibrand is able to test several product lines with no overhead costs other than the marketing & nurturing of its primary audience: millennial & gen-x latinos in North America that are proud of their roots and shine an excitement to share it in their physical spaces they call home or place of business.